By: Alyssa Klingler
You know that saying, “a picture is worth a thousand words?” Well, it’s actually false; a picture is worth so much more.
One singular image can tell a different story for everyone that lays their eyes on it. With the evolution of social media, images have become the most popular form of marketing and branding of all time. This has given companies the opportunity to create a brand image and tell a story to their consumers.
The Evolution of Instagram
While are people are still posting photos on Facebook and Twitter? Instagram has given a new meaning to image marketing. Instagram is one of the most popular used social media sites where the main purpose is to post an image. Everyday people are taking images and using the art of photography to create their own unique story. With just a snap of the camera and a few clicks, Instagram can take one image and share it with the world.
The Importance of Viral Image Promotion
In today’s fast-paced world of evolving technology, the average individual spends more time looking at images on the internet then reading an article in the newspaper. The human eye is immediately drawn to an image and can make a connection based on the image presented to them. That is why image promotion is important to incorporate in a marketing plan for a business.
So next time you look at an image, don’t think of a thousand words. Think of a story that follows.