By: Alyssa Klingler
What is SEO?
Search Engine Optimization, or as many public relations professionals refer to it as SEO, is a technique in which companies use strategies, tactics and methods to increase the numbers of visitors to their website by obtaining a high placement in a search results page such as Google.
Why is SEO important?
The use of SEO stems from Search Engine Marketing where companies use search engines in order to reach their buyers directly. This has become very important for companies to do because of the heightened demand for online marketing and publicity. SEO is a great way for companies such as local businesses who wish to reach a broader audience and are looking to increase their sales. We now live in a world where you can Google just about anything and placing an order is just a click away. SEO has given businesses the opportunity to grow and engage with their consumers on a whole new level of customer service.
I’m interested; where do I begin?
Incorporating SEO into your marketing techniques is simple and easy as long as you are constantly doing your research and keep up to date on who your main consumers are. All you need to do is create a brand for your company such as a hashtag where you have your PR representatives post throughout different social media channels.This will create a frequency pattern so when consumers look your company up it will be easier to pinpoint. This is also a very inexpensive way to get started if your company is tight on a budget and cannot afford to hire a SEO company.