Don Dunnington, Author at Visual-PR.com

Guide to Google Ranking and Site-Level Signals

October 26, 2016 by Don Dunnington

A new article just published at Search Engine Watch covers the many site-level signals that help Google judge the overall quality of a website.

These technical ranking factors include security (HTTPS), site speed and mobile friendliness. The issues of speed and mobile friendliness are especially relevant for those striving to go more visual with their web content. The guide provides sufficient detail without getting too technical.

This is the seventh in a series on Google ranking factors. SEW has provided links at the bottom of the article to the previous six. Article six focuses on trust signals, including authority, identity, and expertise. A number of articles deal with content issues such as originality and freshness, content quality, and duplicate content. They also deal with that ever-vexing issue of just exactly where and how to use keywords.

Follow the links at the bottom of each guide and reward yourself with even deeper knowledge of the key SEO factors. You’ll find that these factors really apply in some way to nearly all search engines. You may even find yourself rewarding your readers with a better quality website.

Infographics Explained in 60 Seconds

October 25, 2016 by Don Dunnington

There has to be an Infographic out there that explains Infographics, but like so much of today’s content the best definition is more likely a video. That’s what you get in a clever animated video from CopyBlogger, “Infographics Defined in 60 Seconds.”

For those who prefer to read, you’ll find that CopyBlogger provided a transcript on their website. Here are some highlights:

The infographic is the darling of the content marketing world
Publishers who use infographics grow traffic 12 percent more
An infographic will get a lot more attention than a typical text blog post

Almost Everything You Need to Know about Content Marketing in 12 Minutes

If you go to YouTube to watch the Infographics video from CopyBlogger, you may notice they’ve posted a total of 12 “white board” animations on YouTube, each one defining an online marketing concept.

If you watch them all, you will learn a good bit more about a lot of the things that go into content marketing. It may not be “everything you need to know,” but it’s a good start. Media, tools, strategy… there’s a little bit of everything in just a few minutes.

Here’s a complete list and a link to the video page on you tube, starting with their Content Marketing video:

A/B Testing
Content Marketing
Cornerstone Content
Digital Commerce
Email Marketing
Infographics
Landing Page
Marketing Automation
Marketing Site
Podcast
SEO
USP

Facebook Mounts Ad Campaign in US and U.K. to promote its ‘Live’ Video Feature

October 25, 2016 by Don Dunnington

Facebook has put some advertising muscle behind its continuing effort to make their social platform more video oriented–just like their upstart rival, Snapchat.

According to Ad Age, Facebook has just launched an advertising campaign in the United States and United Kingdom to get more users using its new live video service, which is simply named “Live.” The campaign takes a two-step approach with the first part focused on seeking wider awareness among its users.

These awareness ads are taken (with compensation) from actual user’s live feeds and are all tied together with a beeping “3… 2… 1” countdown theme that starts each video. The Ad Age article by Anne-Christine Diaz includes a couple examples, both in the once-derided but now fashionable vertical video format of a handheld smartphone.

The second phase, which according to Ad Age starts November 7, seeks to show Facebook users how to use the video service. It includes outdoor advertising in places where people will likely be standing around waiting for something, which means they’ve probably already reached for their smartphones. Ads will appear at places like bus stops and airport baggage pickups and suggest ways to go “Live” in that very spot.

Ad Age provided the above photo from a baggage claim area. The cleaver headline is both motivational and educational, offering to show, “how to go LIVE while waiting for the first suitcase to drop.” I can think of some hours-long waits at the Philadelphia airport where those instructions might have been both useful to passengers and embarrassing to certain airlines.