Visual-PR.com

A blog about Visual PR, Advertising & Global Marketing Communication

Imagery In The Eye Of The Beholder

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By: Alyssa Klingler

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You know that saying, “a picture is worth a thousand words?” Well, it’s actually false; a picture is worth so much more.

One singular image can tell a different story for everyone that lays their eyes on it. With the evolution of social media, images have become the most popular form of marketing and branding of all time. This has given companies the opportunity to create a brand image and tell a story to their consumers.

 The Evolution of Instagram

While are people are still posting photos on Facebook and Twitter? Instagram has given a new meaning to image marketing. Instagram is one of the most popular used social media sites where the main purpose is to post an image. Everyday people are taking images and using the art of photography to create their own unique story. With just a snap of the camera and a few clicks, Instagram can take one image and share it with the world.

The Importance of Viral Image Promotion

In today’s fast-paced world of evolving technology, the average individual spends more time looking at images on the internet then reading an article in the newspaper. The human eye is immediately drawn to an image and can make a connection based on the image presented to them. That is why image promotion is important to incorporate in a marketing plan for a business.

So next time you look at an image, don’t think of a thousand words. Think of a story that follows.

Guide to Google Ranking and Site-Level Signals

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googlerankingguideA new article just published at Search Engine Watch covers the many site-level signals that help Google judge the overall quality of a website.

These technical ranking factors include security (HTTPS), site speed and mobile friendliness. The issues of speed and mobile friendliness are especially relevant for those  striving to go more visual with their web content. The guide provides sufficient detail without getting too technical.

This is the seventh in a series on Google ranking factors. SEW has provided links at the bottom of the article to the previous six. Article six focuses on trust signals, including authority, identity, and expertise. A number of articles deal with content issues such as originality and freshness, content quality, and duplicate content. They also deal with that ever-vexing issue of just exactly where and how to use keywords.

Follow the links at the bottom of each guide and reward yourself with even deeper knowledge of the key SEO factors. You’ll find that these factors really apply in some way to nearly all search engines. You may even find yourself rewarding your readers with a better quality website.

Infographics Explained in 60 Seconds

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Infographics ExplainedThere has to be an Infographic out there that explains Infographics, but like so much of today’s content the best definition is more likely a video. That’s what you get in a clever animated video from CopyBlogger, “Infographics Defined in 60 Seconds.”

For those who prefer to read, you’ll find that CopyBlogger provided a transcript on their website. Here are some highlights:

  • The infographic is the darling of the content marketing world
  • Publishers who use infographics grow traffic 12 percent more
  • An infographic will get a lot more attention than a typical text blog post

Almost Everything You Need to Know about Content Marketing in 12 Minutes

If you go to YouTube to watch the Infographics video from CopyBlogger, you may notice they’ve posted a total of 12 “white board” animations on YouTube, each one defining an online marketing concept.

If you watch them all, you will learn a good bit more about a lot of the things that go into content marketing. It may not be “everything you need to know,” but it’s a good start. Media, tools, strategy… there’s a little bit of everything in just a few minutes.

Here’s a complete list and a link to the video page on you tube, starting with their Content Marketing video:

  • A/B Testing
  • Content Marketing
  • Cornerstone Content
  • Digital Commerce
  • Email Marketing
  • Infographics
  • Landing Page
  • Marketing Automation
  • Marketing Site
  • Podcast
  • SEO
  • USP